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Hearing Aid

products & devices

Hearing Aid Products and Assistive Listening Devices 

Pinehurst, NC Hearing Aids, ALD Products


At Pinehurst Audiology, we proudly carry hearing aids from a number of well-known hearing aid manufacturers and brands, including Phonak, Unitron, Widex, Lyric Hearing, Starkey, Siemens and Oticon.

Explore available hearing aid products below, then contact us today to set up a hearing loss evaluation or hearing aid fitting:

Types of Hearing Aids Offered by Pinehurst Audiology

  1. Completely-in-canal (CIC) hearing aids: CIC hearing aids are custom-fitted into the ear canal, making them among the smallest and most discreet hearing aid products available.

  2. In-the-canal (ITC) hearing aids: Slightly larger and more visible than CIC hearing aids, ITC hearing aid devices fit within the ear canal and are completely custom-made.

  3. In-the-ear (ITE) hearing aids: ITE hearing aid products are custom-made to fill out most of the bowl of your outer ear. This level of customization, along with a lightweight and compact size, makes these instruments comfortable and easy to manage. They are powered by a #13 or #312 battery.

  4. Conventional behind-the-ear (BTE) hearing aids: With BTE hearing aids, the processing components are housed in a case that fits behind the ear. Sounds enter the instrument, are amplified, and travel through a tube that is contoured over the top of the listener’s ear and into an earmold inside the ear. Conventional BTEs are durable, easy to handle and maintain, and can be easily adapted for use with a wide variety of assistive listening devices. They are powered with a #675 or #13 battery.

  5. Open-fit and receiver in-the-canal, behind-the-ear hearing aids: These hearing aid devices are similar to BTEs, but are much smaller, more discreet, and offer superior sound quality. A very small tube leads to the ear canal, making this option much more cosmetically appealing than conventional devices.

Most of our hearing aid products are compatible with assistive listening devices (or ALDs), which allow for wireless access to TVs, MP3 players, cell phones and more.

FM systems, a type of assistive listening device, are designed to help both children and adults better understand speech in the midst of loud background noise. They can work in conjunction with hearing aids, but are also available to patients with otherwise normal hearing.


For more information on our available hearing aid and assistive listening device products, please contact us today by calling 910-295-0243.

Hearing Aids

Lyric Hearing Aids Available at Pinehurst Surgical in NC

Pinehurst Surgical’s Audiology Center in Pinehurst, NC provides leading audiology services, using the latest technologies to better serve our patients that experience hearing loss. That’s why we’re providers of Lyric® Hearing by Phonak, a new extendable-wear hearing aid, now available at Pinehurst Surgical.

About Lyric® Hearing Aids

Lyric is the world’s first and only 100% invisible, shower-proof hearing device that’s wearable around-the-clock for months at a time. Lyric hearing aids are comfortably placed in the ear canal without the need for surgery or anesthesia. Once placed, Lyric can be worn 24 hours a day, seven days a week, for months at a time, during daily activities like sleeping, exercising and even showering.

Not only does Lyric’s deep placement inside the ear canal allow it to completely disappear from sight, but it also helps the Lyric hearing aid to use the ear’s own anatomy to deliver exceptional sound quality by funneling sound to the ear drum.

Contact Pinehurst Surgical for Lyric®


Find out how this revolutionary hearing aid can change your life without changing how you live. Speak to your Pinehurst Surgical ear doctor, and make an appointment with us today to determine if Lyric is right for you.

Please note that Lyric is not appropriate for all individuals with hearing loss and that individual replacement needs and duration of battery may vary between patients. For questions about Lyric at Pinehurst Surgical, contact us today by calling (910) 295-0243.

For more information about our hearing aid services, please call Pinehurst Audiology today at 910-295-0243. You may also login to your current patient account at your Patient Portal Page to request an appointment online.

Our hearing aid repair drop-off hours are from 11 a.m. – 12 p.m. every day.


Pinehurst Surgical is a multi-specialty clinic comprised of ten specialty centers located in a state-of-the-art surgical facility in Pinehurst, NC. Our licensed audiologists provide hearing aid fitting and repair service at our Pinehurst, Raeford, Rockingham, Sanford and Troy clinical offices, serving patients in Southern Pines, Fayetteville, Red Springs, Asheboro and all surrounding areas throughout North Carolina, South Carolina, and beyond.

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